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Trump Running Or Is It The Brand Talking?

  • ABC News, Friday, March 11, 2011 12:45 PM
Is Donald Trump running for President or just marketing the Trump brand? He has been showing up for Republican political events and fund raisers and expressing his political ideology these days, but at least one observer things it's just Trump the brand doing what it does best.

"He's one of the great hucksters, and I say that admiringly. He's using this idea of running, milking it, for all it's worth -- and it's worth a lot," said former New York City mayor Ed Koch. "It keeps his name out there, which he is very happy to do. There's nothing wrong with it, nothing immoral. But he's not running. He knows it. Everyone else knows it."

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