Interep to Rep RedNova.com

  • June 30, 2003
Online ad sales company Interep Interactive has become the exclusive national online ad sales rep firm for RedNova.com, the Internet destination for science, space, and technology enthusiasts. Launched on May 23rd, RedNova.com has already built 15,000 pages of news and original content. The site attracts 1.5 million unique visitors each month and expects traffic to continue to increase by at least 30% per month, topping out about 3 million uniques per month by the end of the year. John Durham, COO of Interep Interactive, says, "With subject matter a bit more intellectually oriented than most, the average RedNova.com visitors tend to be well educated, between the ages of 25 - 55, with a median income significantly higher than that of Internet users as a whole. This is an audience we can sell to advertisers." Red Nova, Inc. also has plans for multiple revenue streams as it exploits a partnership with NASA to become the most comprehensive resource on the Internet for space/science knowledge.
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