The Scottsdale, Ariz.-based web-domain name registrar, which has created its own Super Bowl ads since 2005, outsourcing, where needed, has now completed a 4,000-square-foot studio as part of a plan to
expand advertising overseas. A new ad set to air during the Indy 500 features a regular cast member, racer Danica Patrick. The company only spent $31.4 million on media last year.
Read the whole story at Advertising Age »
