• Television Broadcast, Friday, May 6, 2011 11:30 AM

Bounce TV, the new broadcast network targeting African-Americans and backed by such names as Martin Luther King III and former Ambassador Andrew Young, has secured its first carriage deal. Raycom said it would carry Bounce TV over digital multicast channels in 26 markets when the 24/7 network launches this fall.

The deal, which puts Bounce TV on stations covering 10% of all U.S. TV households and around 19% of African American TV households, was ballyhooed by the National Association of Broadcasters, which is fighting an Obama administration plan to turn over broadcast spectrum to wireless broadband.

Bounce TV said it expects to be available to half of all TV households at launch.

Read the whole story at Television Broadcast »