- Ad Age, Friday, May 13, 2011 4:15 PM
"We are excited to report that we're getting a totally new audience in our tablet editions," notes Gregg Hano, VP-group publisher at the Bonnier Technology Group (whose pubs include
Popular Science and
Popular Photography), in a Q&A with
Ad Age's Nat Ives.
In fact, adds Hano, "something on the order of 95% of the iPad subscribers
are new to subscribing to
Popular Science." Very good numbers indeed.
Read the whole story at Ad Age »