Around the Net

'Popular Science': Hooray, iPad Subs Not Cannibalizing Print Readers

  • Ad Age, Friday, May 13, 2011 4:15 PM
"We are excited to report that we're getting a totally new audience in our tablet editions," notes Gregg Hano, VP-group publisher at the Bonnier Technology Group (whose pubs include Popular Science and Popular Photography), in a Q&A with Ad Age's Nat Ives.

In fact, adds Hano, "something on the order of 95% of the iPad subscribers are new to subscribing to Popular Science." Very good numbers indeed.

Read the whole story at Ad Age »

Next story loading loading..