Earlier this week, the North American division Volvo Cars, which is best known in the online advertising world for promoting its 2001 S60 sedan almost entirely online, inked a deal with MSN to
showcase ads on the official North American International Auto Show site, hosted by MSN Autos (formerly CarPoint.com). Financial terms of the deal were not disclosed, but the pact calls for Volvo to
run banner and skyscraper ads featuring its new XC90 SUV on the homepage and manufacturer pages. Ads will also run in MSN's NAIS newsletter.
