Sprint Revamps Online Store

  • May 25, 2011
Sprint has revamped its online store with new features and functionality to help consumers pick the right phone, compare service plans and make changes and add-ons to their current plans.

At the new store, phones can be filtered by 45 different categories, including style, price, operating system and special deals. The company has also devised icons to illustrate what a device can and can't do as well as images, size comparisons and descriptive videos for each phone.

The site also offers a side-by-side comparison display for different service plans and a purchasing tool that offers a step-by-step guide through the sales process and a simplified checkout.

"With tens of millions of visits per month, Sprint.com has evolved into a destination site with the integration of our popular social networking community, more than 60,000 expert and customer reviews of our products, the launch of new self-service features in My Sprint, and the inclusion of a variety of tutorials, videos and support services for customer devices," said Mike Cooley, Sprint's vice president for online channels, in a statement.



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