Cuba used to be a resort island where Americans went to party and gamble. It will happen again at some point, except this time there will be lots of advertising when the embargo lifts and the U.S.
starts sending its brands and tourists there once again. One Toronto-based consultant has worked in marketing there. He says there's marketing going on there as we speak, even though it's frowned
upon. There's no free media there, and billboards carry government messages.
Read the whole story at Advertising Age »
