Fallon garnered best of show for the second consecutive year for BMWfilms.com at Wednesday's 2003 One Show Interactive awards ceremony, but continuing its success in the interactive realm, ABSOLUT
took home four One Show Interactive "Pencil" Awards. ABSOLUT has been awarded one Gold Pencil, two Silver Pencils, and one Bronze Pencil for outstanding interactive work. One Show Interactive is one
of the advertising industry's most highly regarded interactive and new media awards. "ABSOLUT is proud to receive these honors for our online campaign. The Web has become a leading channel for ABSOLUT
to interact with our brand followers in a cutting-edge and innovative way," explained Eva Kempe-Forsberg, Vice President Marketing at The Absolut Company. "It is great to be recognized in this area --
one that has allowed ABSOLUT to be more experimental and true to its creative nature."
