• CNN, Thursday, August 4, 2011 9:56 AM

Life just got a little easier for Pampers' marketing team as Facebook is now letting parents-to-be list their unborn children on their personal profiles. Among options that include daughter, son, wife and husband, the "Friends and Family" section under "Edit Profile" now allows the option "Expected: Child." Parents can add a due date and the baby's name.

"The option may have existed for a while, but the Internet didn't seem to pick up on it until this week," reports CNN. "With the feature, the expected child would appear next to other family members on the user's profile and the changed status would appear in friends' News Feed." Some speculate that the option is meant to cut down on parents creating separate Facebook pages for their as-yet unborn children as it's against Facebook rules for anyone under 13 to have a page.

Writer Jamie Frevele, however, likens the situation to changing a Facebook relationship status from "In a relationship" to "single" -- but much worse. "A pregnancy that doesn't work out is much sadder than a relationship that doesn't work out."

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