NewsStand, Inc., the digital distributor of print media, and
CM/Circulation Management have collaborated to deliver digital versions of the publication to subscribers via the Internet to
their desktops or laptops. "By offering a digitally enhanced version of our print publication, we are opening a direct line of communication between subscribers and advertisers," said Doug MacDonald,
vice president of sales for
CM/Circulation Management. "Thanks to NewsStand, the advertisements in the digital version of
CM/Circulation Management look very much like our print
edition with the added benefit of rich media." Print subscribers can begin by following the link provided in a subscriber-only email sent by MacDonald on May 6. Once subscribers have followed
step-by-step registration process and downloaded the NewsStand Reader for free, they can begin taking advantage of digital functionality such as keyword search, direct jumps to desired sections or
article continuations, quick scan of two-page spreads, and zoom-in for articles of interest. Readers can navigate through the issue at their leisure or page by page from their computer screen.
