The "gourmet burger" chain will offer wine pairings, salads and chicken sandwiches, as well as burgers, shakes and fries.
The first location will open in Islamorada, Fla. (on the Keys), by year's end. Other locations in the state are planned for Fort Lauderdale, Delray Beach, Kendall, Orlando and Tampa.
Shula, who has been in the restaurant business since 1989, has 34 full-service restaurants nationwide, including Shula's Steak House and Shula's 347 Grill.