• All Things Digital, Friday, October 7, 2011 12:01 PM

Does Apple finally have some competition in the tablet game? Relatively speaking, perhaps, considering the impressive rate at which Amazon's new Kindle Fire tablets are selling. Within the first 24 hours of availability, consumers put in an estimated 95,000 pre-orders. Now, over a week later, "Demand for the device shows no signs of slowing," reports AllThingsD.

Indeed, sources tell AllThingD that Amazon has been selling upward of 25,000 Fires per day. "That number jibes roughly with the one reported by market research firm eDataSource, which tells me Amazon has been selling 20,000 Fires per day on average after that first big day." If the numbers are accurate, AllThingsD calculates, Amazon has sold between 235,000 and 245,000 Fires since the device first debuted at the end of September.

"Now, that's nowhere near the 1 million iPad 2s Apple sold on launch weekend," AllThingsD admits, "but keep in mind that this is an unproven device." Nor has the thing even shipped yet. For additional perspective, AllThingsD also points that it took Research In Motion an entire quarter to sell just 200,000 PlayBooks.

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