Around the Net

Commentary

Apple Tops Mobile Traffic

Mobile devices now make up 6.8% of all US Web traffic, with Apple's iOS representing a 58.5% share of all mobile traffic, according to a new report from comScore.

Marking another watershed moment, the iPad now accounts for more Web traffic than iPhones, comScore finds.Among iOS users, the iPad now accounts for 46.8% of all traffic generated, compared the 42.6% generated by iPhones.

“The mobile revolution is underway, and it behooves those who make Web content to get onboard,” exclaims ReadWriteWeb.

Meanwhile, “Apple's iPad now accounts for 97.2 percent of all tablet-originating Web traffic, driving home the reality that competitors have not yet released a significant tablet competitor,” AppleInsider writes.

“Despite these Apple-centric numbers, the report mentions that Android is still the most popular smartphone platform, controlling 43.7%,” Business Insider points out.

Overall, the number of U.S. consumers using mobile devices to access the Web grew to more than 116 million -- a 19% increase in the past year, by comScore’s count.

“This is a powerful milestone that effectively means the mobile Internet (browser + apps) has grown to become more than half the size of the PC internet -- in a little under five years,” Search Engine Land writes.

“News and socializing were key activities among tablet owners, with about 58% saying they used the device for news consumption, while a similar number said they used tablets for social networking,” writes CNet, citing comScore’s findings.

ComScore also found that nearly half of tablet owners have made or completed a purchase on their tablet, as they “exhibited significant use of their devices throughout the entire online shopping process -- from doing the initial planning, conducting product and store research, making price comparisons, to finally transacting.”

Adds Search Engine Land: “Tablets are thus much more successful commerce platforms than smartphones to date. Perhaps it’s time to rebrand what has been called “m-commerce” (for mobile) as “t-commerce” (for tablet).”

Next story loading loading..