Around the Net
Top Cable Nets Down, Niche Nets Up, In Q3
- New York Post, Wednesday, October 12, 2011 4:26 PM
Fifteen of the top 20 cable networks, including ESPN (down 15%), TNT (down 11%) and Lifetime (down 15%), saw significant declines in ratings in the third quarter.
Meanwhile, niche networks posted impressive gains. including Style (up 68% and HLN (ahead 48%).
Here's the money quote: “Smaller networks are picking off audience from the top nets,” said David Scardino, entertainment analyst at ad agency RPA.
