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Study: More Live Viewers Watching Live TV

  • TV Guide, Friday, November 4, 2011 4:05 PM

Think "live TV" is dead because everyone's watching on their mobile devices/DVRs/on-demand after the first airing of a show? Not so, according to a TV Guide study in which 93% of those surveyed said they're watching more live TV than ever before -- and a jump from last year's study in which 90% said the same.

The 5,897 respondents are also time-shifting more than ever as well; 71% reported that they're watching more time-shifted TV than last year.

And, oh, yes, everybody's glued to the tube (or whatever you want to call it these days), more than ever; 32% said they're watching more than 30 hours a week, up from 14% in the previous survey.

Read the whole story at TV Guide »

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