Cinema Screen Media, which represents various theater chains throughout the United States for the sale of local, regional and national advertising on more than 3500 movie screens, has entered into an
agreement to market digital media management with Showintel Networks, Inc. Under the agreement, Showintel will install and manage its digital delivery and management system for video content in
theaters under contract with Cinema Screen Media. Select theater sites will receive a lobby system incorporating plasma screen displays that will display various trailers, advertising and
entertainment content. Showintel's system is also capable of providing the delivery and management of video content to digital projectors for pre-show entertainment programs shown on the big screen.
Cinema Screen Media will leverage its national sales force to provide local advertising sales under a revenue sharing agreement with Showintel.
advertisement
advertisement