• Search Engine Watch, Tuesday, December 13, 2011 10:56 AM

Jeff Slipko defines the series of Google Panda algorithm updates designed to distinguish high-quality content on Web sites. Simply put, if affliiates don't add valuable content to their site beyond what suppliers provide, they could see a negative influence on page rankings. So Slipko tells marketers to pay close attention to a variety of attributes, such as thin content, high bounce rates and number of page views, and the number of times users block a Web site from serving up in query results. He offers valuable advice to affiliates to help them succeed. 

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