Kinetic Social has named Carree Syrek vice president of social media. Syrek will focus on brand management, social strategy and social media-related product development. She joins Kinetic from WPP’s Mindshare, where she was partner, social media strategy. At Mindshare, Syrek oversaw social strategy for clients including Unilever, SAP, CVS, Bare Escentuals, American Express and Jaguar/Land Rover. --Steve McClellan