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Burger King At Home
- USA Today, Tuesday, January 17, 2012 11 AM
Burger King, the No. 2 burger chain, has begun testing home delivery at four of its restaurants in the greater Washington, D.C., area, with an eye on expanding beyond that.
It would be an uphill battle in terms of consumer habits and perception. "There are some real food-quality issues here," says Ron Paul, president of research firm Technomic. "But there's no question that consumer expectation for having things delivered has risen."
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