• Adweek, Wednesday, January 18, 2012 3:31 PM

Ebony magazine relaunched its Web site in an effort "to reverse years of ad declines and stay relevant with African-American readers," according to Adweek. Spearheading the effort: Code and Theory, "whose work on the relaunch of Vogue.com was followed by massive traffic gains for that site." 

"We’re really aiming to be at the core of the African-American conversation online,"Ebony editor in chief Amy DuBois Barnett tells Adweek. To that end, there's "news from across the Web alongside homegrown content," and "more entertainment, wellness, and lifestyle content."

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