• February 11, 2003

The Baby Einstein Company, creator of developmental media products for babies and toddlers, extended its ad campaign with a second multi-million dollar media buy. Designed to reach Baby Einstein's target -- mothers with children 0 to 4 years of age -- the company has secured placement in eight of the leading national parenting publications from April through June. The campaign focuses on defining Baby Einstein's role in helping parents expose their infants and toddlers to the world around them. Building on the success of the fall campaign, the spring ads will continue to convey the brand's positioning in helping parents interact with their children. Executions include three full-page and one half-page ads that feature the company's taglines including "All you want is a healthy, happy baby. Our specialty is the happy part." and "The world is a really interesting place. You and your baby should see it together. The print campaign will break this spring in major parenting publications, including American Baby, BabyTalk, Child, First Years of Life, Parenting, Parent's Expecting, Parents Magazine and Scholastic Parent & Child. Online ads will appear on key parenting websites with streaming video product/brand samples.