• by Wayne Friedman , February 1, 2012

Kodak's bankruptcy means extra marketing and brand enhancing deals could be stopped  -- including a long-term naming pact for a Hollywood, Calif. theater where the Academy Awards event has been held in recent years.

The film producing company, which recently filed for Chapter 11, wants to stop its $4 million a year naming rights deal with the CIM Group,  developer of the mixed entertainment/retail mall called Hollywood & Highland where a venue called the Kodak Theater has held the Oscar awards event in recent years.

It might not make a difference to the Academy of Motion Pictures Arts & Sciences might be looking at other Los Angeles area venues for its big award ceremony -- and has an option with CIM Group to do so.