• February 12, 2003

MediaCom and WING Latino Group announced Wednesday a partnership to create MediaComLatino, a joint venture between the two companies that provides specialized Hispanic media buying services. The companies said the new firm meshes WING Latino Group’s Hispanic marketing communications expertise with MediaCom’s media buying, measurement and optimization tools and buying cloud. Both are partner companies of Grey Global Group. MediaComLatino will be led by co-directors Jose Aybar, Vice President & Managing Director, WING Latino Group, and Maria Cueva, Vice President and Director of Joint Ventures, MediaCom. Jackie Bird, President and CEO of WING Latino Group, and Jon Mandel, Co-CEO and Chief Negotiating Officer of MediaCom, will serve as strategic and operational directors for MediaComLatino. "MediaComLatino and our strategic buying approach is rooted in the reality of today's media marketplace, one that demands greater emphasis on Hispanic consumers," stated Ms. Bird. "The Hispanic population is too large to be considered a niche market any longer, and to target them -- it requires media experts with a granular understanding of the language, Hispanic culture, and media interaction. MediaComLatino delivers this unique mix of general market media tools and Hispanic marketing expertise to effectively create efficient and successful media buys."