Around the Net
Cross-Platform Campaigns Boost Recall
- ABC News, Friday, February 10, 2012 9:22 AM
Advertising is becoming increasingly interconnected, and more marketers are pushing out innovative cross-platform campaigns. How does each medium perform? They’re not all created equally. Mobile phones generate a much higher click-through (or “interaction”) rate — 4.5 times as high as people’s response to online video. At the link more details on how new media outlets can help each other.
