That's The Ticket; Omnicom Gambles Slots Are Next Big Ad Medium

  • August 6, 2003
GMR Marketing, a unit of Omnicom, Wednesday said it would begin selling advertising and promotion sponsorships on slot tickets used in coin-less slot machines nationwide. Such slots utilize bar-coded thermal tickets instead of coins. GMR said there currently are about 70,000 such machines in the U.S.
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