Island Data Corp., a real-time CRM analytics company, has signed Yahoo! as a new customer utilizing Insight RT. By analyzing unstructured customer feedback in real-time, Island Data's Insight RT will
help Yahoo! listen to their customers, ultimately increasing customer satisfaction and enhancing the value of their premium service offerings. Yahoo! chose Insight RT to perform real-time analysis to
take action on incoming unstructured "verbatim" customer feedback received on its site. Insight RT captures customer feedback from a variety of sources including customer service and support tracking
applications, e-mails, surveys and Web self-service interactions. The solution analyzes the thematic content and intent of the feedback, converting it into unique customer insights that can be acted
upon immediately.
