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Show Search the Money! (iMedia)
Search engine use is growing fast, but SEM spending isn't. Among consumers the trend is unmistakable. More and more people are using the Internet as a basic daily utility -- and search is a key part
of that experience. However, on the advertiser side of the equation, especially among small businesses, adoption of search-based, pay-per-click (PPC) advertising is a much more nuanced and complex
phenomenon, as two new surveys reveal.
