Ziff Davis' PC Magazine has opened its editorial doors to vendors - and potential advertisers - with the creation of "Editors' Days." The first of these events, scheduled for September 9 to September
11 in Newport Beach, Calif., will allow companies to showcase their wares to the mag's editors and lab analysts during 30-minute meetings. Each Editors' Day will feature a discussion by Jonathan
Berry, general manager of RoperASW and co-author of The Influentials. During these discussions, Berry will present research about how influentials drive word-of-mouth and their impact on technology
purchases.
