While continuing to post ad linage decreases, the rate of the Wall Street Journal's ad erosion appears to be moderating, according to estimates released Wednesday by parent Dow Jones & Co. The
Journal's ad volume slid 4.4% in July versus July 2002, which compares with a year-to-date decline of 8.8%. Technology (-15.7%) and financial (-14.2%) continued to be its hardest hit categories.
General advertising dropped 1.2%, while classified advertising rose 10.4% from July 2002.
