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NARC Rebrands To Advertising Self-Regulatory Council
- Advertising Age, Wednesday, April 25, 2012 2:59 PM
The advertising review council with the somewhat-unfortunate acronym -- NARC -- has taken on a new name, the Advertising Self-Regulatory Council (ARSC), and plans to develop "a more consistent marketing and communications effort," writes Maureen Morrison.
"We cannot just hide and hope the benefits of self-regulation are understood within the industry," says ASRC board director Bob Liodice in this post, which also attempts to explain the other groups that "fall under the ASRC umbrella."
