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Bankers Check Out Sale Of CBS Outdoor

Bankers are exploring the sale of CBS Outdoor, "one of the top outdoor advertising companies in the world," writes Wall Street Journal reporters Ryan Dezember, Christopher S. Stewart and Anupreeta Das. CBS hopes the price tag for the unit would be $6 billion, "but many see $4 billion as a more-realistic price."

No deal is on the table, but CBS execs have been dropping hints about selling the business at various conferences.

Two potential buyers, rival Clear Channel Outdoor, and French outdoor advertising firm JCDecaux, would both likely face antitrust challenges to a purchase.

Read the whole story at Wall Street Journal »

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