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Applebee's Chief Talks About Changes
- USA Today, Monday, July 2, 2012 9:30 AM
Applebee's, a 32-year-old chain with 1,865 locations in 49 states, is changing its food with a focus on fresh ingredients. It's changing the look of its stores to be contemporary. It also has a new campaign. Mike Archer, former president at T.G.I. Friday's and now president at Applebee's, explains the changes at Applebee's and why he thinks he can make Applebee's relevant to the next generation.
