Top 10 DMAs in which adults who consider themselves “Super Fans*” of the Olympics reside:
*Super Fans are highly interested in the Olympics, with top 3 rankings in interest in Olympic Sports (8,9,10).
Source: GfK MRI’s 2011 Market-by-Market Study
Read more: https://www.mediapost.com/publications/article/180082/who-loves-the-olympics.html#ixzz22Uuqrf6x
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