GroupM has named Ari Bluman, a long-time executive of WPP sister company 24/7 Media, Chief Digital Investment Officer for North America.
GroupM said the position is a new one, and that
Bluman's role will involve syncrhonizing the digital investment strategies of GroupM agencies and their clients.
Bluman definitely has digital chops. He's been with 24/7 since 1997, and
most recently was North American president of its Real Media Group unit, where he was responsible for business development, ad operations, sales, and client services.