GroupM Goes 24/7, Taps Bluman As Chief Digital Investment Officer

GroupM has named Ari Bluman, a long-time executive of WPP sister company 24/7 Media, Chief Digital Investment Officer for North America.

GroupM said the position is a new one, and that Bluman's role will involve syncrhonizing the digital investment strategies of GroupM agencies and their clients.

Bluman definitely has digital chops. He's been with 24/7 since 1997, and most recently was North American president of its Real Media Group unit, where he was responsible for business development, ad operations, sales, and client services.

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