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CW Creates First Print Ad With Live Twitter Feed
- Mashable, Wednesday, October 3, 2012 3:36 PM
In what is presumably a first in print ads, the CW's print insert in the latest Entertainment Weekly "contains a small LCD screen that features looping video and the six latest tweets from @CW_Network beneath the words, 'Follow Us Now,'" writes Lauren Indvik. The ad, running only in 1,000 issues in New York and Los Angeles, is not the first video-print collaboration. Another video ad, this time for Pepsi, appeared three years ago in EW, and Marie Claire in the U.K. has a Dolce & Gabbana video ad this month.
