Around the Net
'Half The Sky' Doc Extends Anti-Opression Message With Social Strategy
- Lost Remote, Tuesday, October 9, 2012 3:08 PM
In an example of "social TV for social good," the team behind PBS documentary "Half the Sky: Turning Oppression into Opportunity for Women Worldwide,” developed a "detailed social TV strategy to extend the important messages beyond the linear screen," writes Natan Edeslburg. Among the features: Facebook and mobile games, and live tweets from doc participants like actress Olivia Wilde.
