• by Tyler Loechner  @mp_tyler, December 7, 2012

Boston-based ad agency Allen & Gerristen this week announced the new campaign for the Museum of Science, Boston. The campaign will feature print, radio, digital banners, and TV spots aimed towards women 35-44 in the greater Boston area with children aged 2-12 in the household.

“We wanted a campaign that invites visitors of all ages to explore, discover, imagine and feel inspired by all our Museum has to offer,” said Cindy Mackey, the Museum's vice president of marketing & external affairs in a statement. “Allen & Gerritsen captures what makes the Museum of Science, Boston appealing to such a broad spectrum of people.”

The campaign’s tagline is, “It Changes The Way You See The World.” The ads will show people doing everyday activities such as eating cereal, riding a bike, or doing homework, and will connect them with “science related elements they’ve seen before – at the Museum of Science.” Allen & Gerristen has worked to create a campaign that will cause people to remember things from the museum well after their visit.

“This campaign speaks to the intellectual and emotional bond generations of people have with the Museum of Science,” said Allen & Gerritsen Creative Director Doug Gould in a statement. “The Museum opens our eyes to the wonders of science and engineering, and has a lasting impact on the way we all view the world.”

According to the company, the print ads will appear in New England tourist publications, such as Where Magazine and the GBCVB Official Visitors Guide. The TV and radio spots will be heard in the Greater Boston area and Manchester, NH. The digital banners will be throughout New England websites, such as visitnewengland.com and more.