Lucky Bolsters Rate Base

  • August 2, 2004
Conde Nast's shopping title Lucky will raise its rate base to 1 million from 950,000 effective with the January 2005 issue. This move marks a 100 percent increase since the magazine launched in December 2000 at a rate base of 500,000.

Lucky has seen eight rate-base increases in its four years of publication. Total circulation was up 16.3 percent in the first half of 2004, with newsstand sales up 18.1 percent and subscriptions up 15.6 percent, as filed with the Audit Bureau of Circulation.

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