Maxwell (Mac) Dane, the last remaining founder of legendary ad agency Doyle Dane Bernbach, died Sunday after a brief illness. He was 98. In 1949, he joined with Ned Doyle and William Bernbach to form
Doyle Dane Bernbach, the agency whose work was renowned for its wry wit and credited with defining an era in advertising through such campaigns as "Think Small" for Volkswagen, "We Try Harder" for
Avis, and "You don't have to be Jewish to love Levy's Rye bread."
