Kmart and E! Entertainment Television announced Thursday a joint marketing campaign to launch 'Attention,' a new apparel line available only at Kmart, and to promote E!'s daily entertainment news
telecast "E! News Live." As part of the deal, talent from "E! News Live," including Alisha Davis, Giuliana Depandi, and Kristin Veitch, will wear 'Attention' in Kmart's magazine advertising campaign
scheduled to break this week in major fashion and entertainment publications. In addition, the E! personalities will wear the retailer's line on "E! News Live" weekly throughout the fall. In return,
Kmart will include tune-in messaging for "E! News Live" in the magazine campaign and in signage throughout its stores.
