Gay market-themed media company PlanetOut Inc. signed an agreement Monday to use TACODA Systems' Audience Management System to help develop audience segments on its Gay.com, PlanetOut.com,
Kleptomaniac.com, and OutandAbout.com Web sites. The PlanetOut Inc. sites, which serve a growing membership base of more than 3.3 million active members, expect to use TACODA's Customer Success
program to package and present its unique audience to advertisers. The company will use AMS 3.1, the newest version, which features advertiser reporting and audience value reporting--both of which are
unique to TACODA.
