• Paid Content, Friday, April 5, 2013 11:34 AM

Roger Ebert, whose death is being mourned online today, "may have been just a movie reviewer to some, but mainstream journalists of all kinds could learn a lot from his example" using social media, writes Matthew Ingram. Ebert blogged and tweeted enthusiastically after he lost his vocal cords and "could no longer speak without the aid of a computer," writes Ingram.

"In a sense, Ebert’s adoption of Twitter was somewhat ironic, since social media has helped to rob traditional movie reviewers of much of their authority — to the point where many newspapers don’t even employ a dedicated reviewer any more. But for Ebert, it became a lifeline, and one that only enhanced his popularity."

Ebert also came up with some good rules for tweeting, including this one: "I try to think twice before posting.”

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