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Products Slide Into More TV Shows, With Help From New Middlemen

  • , Tuesday, September 7, 2004 12 AM
The New York Times, September 6, 2004 Leslie Moonves loves to talk about the Steven Spielberg movie "Minority Report." Mr. Moonves, the co-president and co-chief operating officer of Viacom, which owns CBS, Paramount Television and Showtime, still sings the praises of the movie two years after he saw it. But it was not the cinematography or Tom Cruise's star turn that moved him. It was all the brand names - Lexus, Gap, Reebok, Guinness and American Express - that found their way into the film.

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