Lightspeed Research, a Basking Ridge, N.J.-based online research company, announced a new program Thursday, giving other, affiliated Web sites financial incentives to steer users to Lightspeed's site.
Under the program, which launched Aug. 2, Lightspeed's affiliates posted links to the research firm, and Lightspeed agreed to pay the affiliates 75 cents for every unique user who goes to its site and
completes an online survey, according to Michelle O'Grady, a Lightspeed manager.
