Findwhat.com Tuesday announced plans to introduce a "pay-per-call" service enabling marketers and private label partners to choose pay-per-click and/or pay-per-call advertising options. The pricing
models are similar, with ads listed in descending order of bid price and delivered to the prospective customer typically as a result of a query. A key difference is that advertisers bid on relevant
categories, not keywords, and also choose the geography in which they wish their ads to show: city, region, state and/or national. With the pay-per-call service, advertisers only pay when someone
calls them after seeing their ad, as opposed to the pay-per-click service where advertisers only pay when someone clicks on their ad and is transferred to their website.
