When media soothsayers forecast the future of the industry, they mutter about News Corp. and Disney, compare the New York Times Co. and Dow Jones, and squint at Time Warner and Condé Nast. But
they hardly ever say a word about a company that could teach all of them a few lessons: E.W. Scripps. With its antique Penny Press name and relatively low profile, Scripps sounds like the kind of
company that was gobbled up by William Randolph Hearst in the 1920s. But it's alive and well.
Read the whole story at Slate, September 15, 2004
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