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DoubleClick: Ad Serving Prices May 'Bottom Out' in 2005

DoubleClick said its ad management prices keep falling, though it thinks ad serving costs will stabilize next year. "We can't say for certain when pricing will bottom out, but we think that will happen in 2005," CEO Kevin Ryan said Thursday in a conference call with financial analysts.

Read the whole story at DMNews.com, November 1, 2004 »

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