General Motors Corp.'s Saab Cars USA appointed Digitas as its full-service direct marketing agency of record as it prepares to enter the U.S. market with a new class of car. The award consolidates
interactive and traditional DM at Digitas. Brann Baltimore handled Saab's direct marketing until it resigned the account when it became part of Euro RSCG 4D, the agency for Saab import rival Volvo.
Read the whole story at DMNews.com, November 2, 2004
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