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Facebook Posts Seen By Many More Than You Think

Facebook posts are viewed by three times as many people as users believe, reports. New research from Stanford University found that Facebook users often underestimate the number of people who end up viewing each of their posts. In fact, the real number of eyes the messages fall on is often three times what people expect. The results, which were published in Stanford’s ‘Quantifying the Invisible Audience in Social Networks’ report, were gleaned from a study of 22,000 Facebook users.

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